Apollo Hosting- Company Blog

In part one and two, we discussed some crucial aspects that are required for making an ecommerce website successful. In the last part of the series, we look at two critical elements that are often ignored in the quest for making a high quality, good looking website—

Speed: A lot of people use a large number of images; lots of animation and complicated software for making their website look really cool. However, if you are not selling a designer brand and do not carry nude celebrity pics, then in most cases your customer will leave your site and go to another one if your website takes too long to load, which it will if it is really “loaded”. Research has proved that a customer closes a webpage if it takes more than 8 seconds to load and with the competition being cut throat, it is a good idea to remember that the customer has a number of choices while you don’t whenever you design your website.

Ease of Use: It is critical to remember that you are designing your website for a lay person who really does not have a lot of time, is probably tired after a day at home, or bored sitting at home and who is really not interested in wasting his or her time navigating from one page to another looking for what he or she wants. Place buttons and hyperlinks that work and are labelled with what they do to ease navigation and complete sales fast. Ensure that all sales and payment pages load quickly if you do not want to lose a confirmed customer to the competition. Hire an expert like Apollo Hosting or use their free tools to make your site customer friendly.

Isabel Rodrigues - Works for Apollo Hosting
www.apollohosting.com